Easily expand your keyword research and targeting strategy with thorough lists of additional keyword ideas in Keyword Suggestions. Use the filters and sorting options to find the most relevant keywords for your content and project. Group by lexical similarity and add keywords to your Campaigns or Keyword Lists.
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Another cool feature of this free tool is the social shareability pane. This section provides social network data such as the number of likes, shares, comments, backlinks, and bookmarks across popular social networks. Semrush also offers more features and unlimited access with various paid plans. With this SEO Anomaly feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases.
However, performing DIY SEO in some areas is easier with the help of the best SEO tools. Top SEO tools that Forbes Advisor recommends include Ahrefs, KWFinder, WooRank, Semrush and BrightLocal. The higher your rating and the more reviews you have, the higher you’ll rank in the local SERPs. You can monitor your reviews and respond to them manually, but this is time-consuming for any business. There are apps that can help you quickly submit your citations to a variety of directories and monitor your reviews. Local SEO is vital for brick-and-mortar businesses that need an online presence that ties to their physical locations.
- One major difference between the two tools is how they source keyword data.
- WooRank is an automatic website review tool and SEO strategy checker.
- Other than the authentication to prove that you own the site, there’s nothing else you need to set up for Google Search Console.
Top 16 SEO Tools Compared
This tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor’s domains. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking. By familiarizing yourself with these tools, you can elevate your SEO game significantly.
PageSpeed Insights evaluates loading times and gives performance suggestions. Rich Results Test checks whether your pages support structured data for enhanced SERP display. Google Lighthouse is an auditing tool that analyzes site performance, accessibility, SEO, and more.
Want to know precisely how difficult it’ll be to rank for a specific keyword? The platform’s functionality covers the entire content lifecycle, offering tools that address every critical stage of content development. Its Topic Discovery feature helps generate content ideas, while the Keyword Explorer taps into Google’s search database to uncover high-potential keywords. The Keyword Planner takes things a step further by helping users cluster keywords and create detailed content briefs.
Paid plans include keyword research and suggestions, competitor keywords, SERP lookups and tracked keywords. The Basic plan is relatively limited on how much research you can do; for example, you’re limited to 25 competitor keywords and 100 keyword lookups every 24 hours. This is likely acceptable for light users, but the Premium or Agency plan will better serve those with more intensive SEO needs.
