Gradually progress to higher levels as your site grows and your objectives become more ambitious. If you’re going to hire someone, an SEO audit can be a standalone service or a way to test out an agency or consultant before a longer-term engagement. Please note that we will ask for a valid payment method during the signup process. However, rest assured that we won’t charge you anything if you decide to cancel before the end of your free trial period. There is no cancelation period, so you can cancel at any time during the trial. With our paid plans, there are no limitations on the number of crawls you can perform.
The Google Lighthouse Plugin (web.dev) does a great job of outlining accessibility issues. It flags items in the code such as missing alt text on images or names on clickable buttons. It will also look for descriptive text on links (no “click here”).
Meta description optimization
After you complete a scan, there is a detailed reports page where you can view the results. It provides a quick overview of key details such as scan status, number of pages scanned, number of errors, and number of warnings. Bing Webmaster Tools is a platform created by Microsoft that lets you track and manage your site’s performance in the search engine. The paid version gives you access to all the tool’s features including the ability to crawl an unlimited number of pages.
SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. “SEO Site Checkup runs through a fast audit of your site, checking for SEO Anomaly proper tags and surfacing any errors that might come up.” Taking shortcuts to rankings can have serious negative impacts on your Google ranking. Let our team of award-winning SEOs (and all-around awesome people) begin the proper SEO conversation for your website.
Step 5: Review and Optimize Your Content
To assess the quality of backlinks, consider factors like domain authority, page authority, and the relevance of the linking domain. On top of that, a high-quality link profile should consist of a combination of diverse links with varying anchor texts. Simply enter your website’s domain into the search, and the system will start the website audit right away.
Google now uses more than 200 algorithm ranking factors including content, links, and technical SEO. So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these. Doing periodic audits on websites draws a direct line to organic traffic, securing rankings, and increasing revenue.
Use Google Analytics and Google Search Console to identify pages that have lost rankings. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more.
- Each of the points above can easily have an entire blog post about it and additional, more advanced issues like paginations, log file analysis, and advanced site architecture.
- But most take a more case-by-case approach, individually costing audits for each client.
- That’s why our SEO checker takes a 360-degree look at your website’s content and its SEO.
- And make the critical adjustments that are most likely to increase its search traffic.
- Also, check the size of the images in KB, aiming to keep them under 70KB to enhance your page speed.
With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. You should also include some additional information like pages where there were broken links or other crawl errors like 404s, 500s, 5xx errors, etc.
Not all digital marketing teams may possess robust in-house SEO skills. Columns and line charts effectively showcase progress, while funnels depict conversion falloffs. Following competitor and best practice, benchmarks guides enhancement decisions to better attract search visibility. Regularly benchmarking these elements focuses your work on outperforming rivals’ positions across all fronts over time. Pick your preferred domain version and consolidate signals using 301 redirects or canonical tags. Drilling down, the Issues report organizes the 200+ potential problems making it easy to track progress.
