From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything. Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts more prominent companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers. Jasper is an AI content platform that helps you create, promote and measure content that resonates with your audience.
Alternatively, you can test your website’s performance with speed checkers such as GTmetrix or Dareboost, which can also provide site speed comparisons and tips for optimization. Individual tools typically do one thing really well and may include some bonus features, but you’re still likely to need more than just one tool. For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research.
As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro. Known for his infamous ‘Whiteboard Friday’ videos, Rand shot to fame by being outspoken about SEO and the many different content you can use to rank better in search engines. At the end of the day, even the most impressive feature list won’t matter if your team dislikes using the tool or your clients can’t understand the reports. Prioritize user experience and clear reporting to ensure your SEO tool for agencies truly adds value.
Ahrefs
It provides detailed information about those keywords, including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months. One of the original free SEO tools, Xenu is a crawler that provides basic site audits, looks for broken links, and the other usual suspects. Keyword Hero also provides a 14-day free trial of any of its plans.
Its name may not be as widely mentioned as some of the bigger players, but SEOMator is rich in features. The interface is bright and clear, which helps newcomers find their way around. Many SEO tools can be quite cluttered, but SEOptimer presents data in an easily digestible way.
Best for Finding On-Site SEO Issues
- There is also an option to purchase an annual subscription for the Pro and Enterprise plans.
- PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP).
- Alternatively, you can test your website’s performance with speed checkers such as GTmetrix or Dareboost, which can also provide site speed comparisons and tips for optimization.
This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. One key advantage of Serpstat is its batch analysis capability. You can analyze multiple domains or keywords at once, making it a better fit if you’re managing multiple projects. You could analyze one of your competitor’s websites to see where they’re getting their backlinks from.
How quickly your pages load SEO Anomaly on desktop and mobile devices is directly related to your ranking in search engines. Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that. You can use free services, such as Google’s PageSpeed Insights to see how long each of your pages takes to load.
Ahrefs Backlink Checker
As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing. All plans include unlimited data sources, unlimited users, and all available integrations. A 15-day free trial is available with no credit card required. Screaming Frog is a powerful desktop crawler that has become indispensable for agencies needing to accurately and effectively diagnose website problems. This one of the best SEO software for agencies is backed by AhrefsBot, the web’s second most active crawler after Google, processing an impressive 5 million pages every minute.
SEO is better for achieving greater visibility on Google in the long run without paying Google Ads’ high advertising fees. Google Ads allows you to increase visibility for your website content immediately, though you’ll pay for that visibility through advertising fees. Forbes Advisor named Ahrefs the best overall SEO tool, but the best tool for you will depend on your exact needs. For example, BrightLocal is ideal for local SEO while KWFinder is an excellent, budget-friendly SEO tool. Create new meta tags or analyze the existing ones to get an in-depth analysis of your meta tags and web pages. A range of domain related tools to find out domain age, domain authority, DNS records or expired domains, etc.
If you’re able to meet the “People Also Ask” questions in Google SERPs, you’re more likely to rank. Type a word or phrase into the search bar to see how popular the keyword has been recently. This helps you make sure you’re not writing content about outdated topics. Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses.
