Generally speaking, to perform and SEO audit, you need a good checklist and proper SEO tools. That means maximizing your visibility in the search results of Google and other search engines is essential. Use “red shoes” or variations of this keyword in the anchor text of any internal links pointing to that page.
If duplicates are detected, you need to go through those pages and rewrite titles and descriptions. Plus, you can manually check if those pages provide valuable and unique content to SEO Anomaly users. Of course, it’s much easier to avoid creating duplicate content than to find and fix it later. But judgment aside, sometimes it’s tough to avoid duplicates, especially on large e-commerce sites.
Before you embark on a technical SEO audit (of a newly bought domain or an existing one), check if it’s not under any search engine sanctions. User experience (UX) plays a significant role in how your website ranks. A tech SEO audit will help you identify things that could spoil UX or even turn users away from your website.
Optimize pages for speed
An experienced SEO professional reviews the information from these tools to make intelligent decisions that strategically improve your website’s performance. They will have experience making technical improvements with your website programming languages and CMS. They will also understand what changes will have the most impact on SEO and organic visibility.
AI-Boosted Content Optimization
- It’s a comprehensive and holistic approach to improving a website and online presence.
- We’re a full-service digital marketing company that specializes in SEO audits.
- When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies.
- To understand how well your site engages users, use tools like Hotjar to analyze behavior, such as where visitors click, how they scroll, and which sections they interact with the most.
Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs. From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites.
Your content should have a couple of links based on relevance and importance, but not too many. In addition, you should include a related content section on your pages to encourage further reading. Crawling your site is easy; simply download and install Screaming Frog.
If you can’t use a plugin, you can create an XML sitemap online. While backlinks are only rarely included in a technical SEO audit, a lack of relevant backlinks is often the number one reason good, relevant content struggles to rank. While this doesn’t represent a complete link audit, we recommend a few quick link checks to make sure you aren’t leaving rankings behind. Content isn’t often considered “technical” SEO, but many technical issues with the content itself can impact indexing and rankings. Beyond the quality of the content itself, these technical issues need to be checked and addressed. With that in mind, your first step should be to ensure that your business has an active Bing Places profile.
Before you choose any of these solutions, I recommend checking each orphan page with Google Analytics to see if it gets traffic. Once the crawl is complete, you’ll see orphan pages marked with grey nodes in the site structure. You just need to go through these pages and clean up unnecessary links. Prolonging existing redirects to the new site can hinder Google’s ability to reach the intended page and waste the crawl budget. Moreover, long redirect chains deplete PageRank, diminishing the link juice your page should receive. Thus, it’s important to eliminate long redirects on your site.
The dashboard offers instant access to reports, monitors, and analysis tools. Run a website crawler to get a technical SEO audit whether you are launching a site, moving your website, or looking for ways to improve search performance. It contributes to your site’s ranking and sends a signal to the user that they can trust your site. If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. Now you have to use it in your content if you aren’t already.
Why Do an SEO Audit?
While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features. Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. We can typically get an SEO audit complete in 10 to 14 business days.
